We study the design and analysis of switchback experiments conducted on a single aggregate unit. The design problem is to partition the continuous time space into intervals and switch treatments between intervals, in order to minimize the estimation error of the treatment effect. We show that the estimation error depends on four factors: carryover effects, periodicity, serially correlated outcomes, and impacts from simultaneous experiments. We derive a rigorous bias-variance decomposition and show the tradeoffs of the estimation error from these factors. The decomposition provides three new insights in choosing a design: First, balancing the periodicity between treated and control intervals reduces the variance; second, switching less frequently reduces the bias from carryover effects while increasing the variance from correlated outcomes, and vice versa; third, randomizing interval start and end points reduces both bias and variance from simultaneous experiments. Combining these insights, we propose a new empirical Bayes design approach. This approach uses prior data and experiments for designing future experiments. We illustrate this approach using real data from a ride-sharing platform, yielding a design that reduces MSE by 33% compared to the status quo design used on the platform.

This paper offers a detailed investigation of switchback designs in A/B testing, which alternate between baseline and new policies over time. Our aim is to thoroughly evaluate the effects of these designs on the accuracy of their resulting average treatment effect (ATE) estimators. We propose a novel "weak signal analysis" framework, which substantially simplifies the calculations of the mean squared errors (MSEs) of these ATEs in Markov decision process environments. Our findings suggest that (i) when the majority of reward errors are positively correlated, the switchback design is more efficient than the alternating-day design which switches policies in a daily basis. Additionally, increasing the frequency of policy switches tends to reduce the MSE of the ATE estimator. (ii) When the errors are uncorrelated, however, all these designs become asymptotically equivalent. (iii) In cases where the majority of errors are negative correlated, the alternating-day design becomes the optimal choice. These insights are crucial, offering guidelines for practitioners on designing experiments in A/B testing. Our analysis accommodates a variety of policy value estimators, including model-based estimators, least squares temporal difference learning estimators, and double reinforcement learning estimators, thereby offering a comprehensive understanding of optimal design strategies for policy evaluation in reinforcement learning.

We consider experimentation in the presence of non-stationarity, inter-unit (spatial) interference, and carry-over effects (temporal interference), where we wish to estimate the global average treatment effect (GATE), the difference between average outcomes having exposed all units at all times to treatment or to control. We suppose spatial interference is described by a graph, where a unit's outcome depends on its neighborhood's treatment assignments, and that temporal interference is described by a hidden Markov decision process, where the transition kernel under either treatment (action) satisfies a rapid mixing condition. We propose a clustered switchback design, where units are grouped into clusters and time steps are grouped into blocks and each whole cluster-block combination is assigned a single random treatment. Under this design, we show that for graphs that admit good clustering, a truncated exposure-mapping Horvitz-Thompson estimator achieves $\tilde O(1/NT)$ mean-squared error (MSE), matching an $\Omega(1/NT)$ lower bound up to logarithmic terms. Our results simultaneously generalize the $N=1$ setting of Hu, Wager 2022 (and improves on the MSE bound shown therein for difference-in-means estimators) as well as the $T=1$ settings of Ugander et al 2013 and Leung 2022. Simulation studies validate the favorable performance of our approach.

The aim of this paper is to establish a causal link between the policies implemented by technology companies and the outcomes they yield within intricate temporal and/or spatial dependent experiments. We propose a novel temporal/spatio-temporal Varying Coefficient Decision Process (VCDP) model, capable of effectively capturing the evolving treatment effects in situations characterized by temporal and/or spatial dependence. Our methodology encompasses the decomposition of the Average Treatment Effect (ATE) into the Direct Effect (DE) and the Indirect Effect (IE). We subsequently devise comprehensive procedures for estimating and making inferences about both DE and IE. Additionally, we provide a rigorous analysis of the statistical properties of these procedures, such as asymptotic power. To substantiate the effectiveness of our approach, we carry out extensive simulations and real data analyses.